Selena Gomez Introduces Her Eco-Friendly Clothing Line


Selena Gomez is best known for her leading role on The Disney Channel’s Wizards of Waverly Place, however the teen icon is now branching out into the fashion world according to WWD. Her new eco-friendly clothing line, "Dream Out Loud by Selena Gomez" is set to launch in 2010. All of the fabrics used in the line are said to be recycled or eco-friendly in some way.

Selena said “With my line, I really want to give the customer options on how they can put their own looks together,” she said. “I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic are superimportant. Also, the tags will all have some of my inspirational quotes on them. I’m just looking to send a good message.”
To manufacture the line, Melillo and Campos teamed with New York-based Adjmi Apparel and formed Adjmi CH Brands LLC, the holding company for the Dream Out Loud brand. Together, the partners hold the master license for the label and are in the beginning stages of meeting with licensees for products such as handbags, footwear and jewelry. To start, the company plans to launch a full sportswear collection for fall 2010 selling — Boho dresses, floral printed tops, jeans, skirts, jackets and some accessories such as scarves and hats. Most of the collection is made in an organic soft cotton and all fabrics are recycled or eco-friendly in some way, which was important to Gomez. All items within the collection are made to be mixed and matched, even with the ability to mix prints.
Its nice to see celebrities making a difference with their environmental and eco-friendly business ventures.


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