Avent Survey Suggests Half Of New Moms Aren't Comfortable With Breastfeeding In Public


According to a survey conducted by baby bottle maker Avent, 50% of new moms say that they try to avoid breastfeeding in public when possible as it makes them uncomfortable.

Over the last several years, breastfeeding advocates have made breastfeeding not only acceptable but a legal right in cafes, restaurants and shops. Even despite all this, in a survey of 3,000 mums, it was found that one in four don't feel at ease exposing their breasts in public and would rather use bottles to feed their babies.

The survey also stated that:
  • Twenty six percent of mums said they would only do it when they have no alternative.
  • More than half of women who participated in the survey found public breastfeeding the hardest to master
  • Only one in three confessed of not feeling shy
  • Three in four said they felt worried their baby may not have had enough milk
"Getting started with breastfeeding can be very challenging for a new mum especially as it is a whole new experience for her and baby," the Daily Express quoted Vicki Scott, feeding and wellbeing advisor for the Avent brand.
He added: If a baby is constantly feeding, or the mum is sore, it could be the baby is only nipple-feeding. A midwife or health visitor is the first person to ask for advice."
Women are advised by health professionals to feed newborn babies for around 20 minutes, every two to three hours. But this can be reduced to once every three to four hours within a month or two. 
This is really disheartening, and I find it quite interesting that a bottle company was the one to conduct this survey. Breastfeeding is best for both mother and child, period. Instead of publishing surveys on how women feel or how society is making them feel about breastfeeding, more should be done to encourage and educate young mothers.



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