Lululemon Launches Iviva Athletica For Tween Girls

Lululemon Athletica one of the top manufacturer and retailers of yoga-inspired athletic apparel is planning on introducing a new brand called Ivivva Athletica, geared towards 6-12-year-old tweens.

Initially the company wants to focus on girl's products alone which would retail exclusively through their three stores in Vancouver, Victoria and Calgary. The gear is designed to be worn during gymnastics, dance, figure skating, field hockey, track and field, soccer and other sports, as well as regular daily activities.

“We are an entrepreneurial company that never stops innovating,” asserted Lululemo

n CEO Christine Day. “We have listened to feedback from our guests and are excited to introduce Ivivva... We believe this market is underserved and we are excited to create something to inspire a younger generation to be physically active.”

The new line will feature brighter colors and other unique elements along with the same signature fabrics and technical design features Lululemon is known for.

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Jimi Wallet: Water Resistant, Compact & Sport Friendly

The Jimi™ wallet is a compact, colorful innovation made from 100% recycled materials. The water resistant shell has already proved to be a big hit with the cycling and snow sport community.

Although the Jimi doesn't hold as much as a regular wallet, it does have enough space to hold five credit cards and three notes making it perfect for outdoor activities. A black lanyard is also available allowing you to wear the wallet around your neck.

Priced at £13.00 , the Jimi™ wallet is available in a wide range of colors such as Aqua, Black, Clear, Safety Orange, Red, Smoke and White.

Where to Buy: Love Eco

Cherry Juice, an alternative to sugary sports drinks

According to new research from Oregon Health & Science University presented at the American College of Sports Medicine Conference in Seattle, Wash, cherry juice could help ease the pain for runners. People who drank tart cherry juice while training for their long distance run, reported less pain after exercising then their peers.

In the study of sixty healthy adults aged 18-50 years, those who drank 10.5 ounces cherry juice (CHERRish 100% Montmorency cherry juice) twice a day for seven days prior to and on the day of a long-distance relay had significantly less muscle pain following the race than those who drank another fruit juice beverage. On a scale from 0 to 10, the runners who drank cherry juice as their "sports drink" had a 2 point lower self-reported pain level at the completion of the race, a clinically significant difference.

While more research is needed to fully understand the effects of tart cherry juice, researchers say the early finding indicate cherries may work like common medications used by runners to alleviate post-exercise inflammation.

The researchers suggest cherries' post-exercise benefits are likely because of the fruit's natural anti-inflammation power – attributed to antioxidant compounds called anthocyanins, which also give cherries their bright red color.

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